Privacy Policy

Trend Watchers, LLC ("Trend Watchers," "Company," "we," "us," or "our") operates CashCowCRM (the "Service"), a customer relationship management platform for businesses. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By creating an account or otherwise using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

1. Information We Collect

We collect information in the following ways:

• Account information — name, business name, email address, phone number, billing address, and password when you sign up for the Service.
• Business data you enter — contacts, leads, deal and pipeline data, inventory records, calendar and job scheduling details, and other content you or your team upload or create within CashCowCRM.
• Payment information — processed by our third-party payment processor. We do not store full payment card numbers on our own servers.
• Usage data — pages viewed, features used, device and browser type, IP address, and log data, collected automatically when you use the Service.
• Communications — information you provide when you contact us for support, feedback, or sales inquiries.
• Information from integrations — if you connect third-party tools (such as email, calendar, or advertising platforms) to CashCowCRM, we receive the data you authorize those integrations to share.

2. How We Use Information

We use the information we collect to:

• Provide, operate, and maintain the Service, including the AI features that organize your pipeline, inventory, intake, and calendar;
• Create and manage your account, and process payments and subscriptions;
• Respond to support requests and communicate with you about the Service;
• Monitor and analyze usage and trends to improve the Service;
• Detect, investigate, and prevent fraudulent transactions and other unlawful activity, and protect the security of the Service;
• Send you product updates, administrative notices, and, where permitted, marketing communications (you can opt out of marketing at any time).

3. How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers — vendors who help us operate the Service, such as hosting providers, payment processors, and customer support tools, under confidentiality obligations.
• Within your organization — data you enter into CashCowCRM is visible to other authorized users on your account, according to the permissions your organization sets.
• Legal requirements — if required to do so by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, where your information may be transferred as part of that transaction.
• With your consent — for any other purpose disclosed to you at the time we collect the information, or with your consent.

4. Cookies & Tracking Technologies

We use cookies and similar technologies (such as local storage and pixels) to keep you logged in, remember your preferences, and understand how the Service is used. You can control cookies through your browser settings; disabling cookies may limit some functionality of the Service.

5. Data Security

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain account and business data for as long as your account is active, and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data as described below.

7. Your Rights & Choices

Depending on where you live, you may have rights to access, correct, export, or delete your personal information, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details below. We will respond in accordance with applicable law.

If you are located in the European Economic Area, the UK, or a U.S. state with a comprehensive privacy law (such as California), you may have additional rights under GDPR, UK GDPR, CCPA/CPRA, or similar laws, including the right to lodge a complaint with a supervisory authority.

8. Third-Party Services & Links

The Service may link to or integrate with third-party websites, applications, or services that we do not control. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies separately.

9. Children's Privacy

CashCowCRM is intended for business use by adults and is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

10. International Data Transfers

We may process and store information in the United States and other countries. Where required, we use appropriate safeguards for cross-border transfers of personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on this page and updating the "Effective date" above, or through other reasonable means.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at: